WORKFLOW AUTOMATION & TOOL CONNECTIONS

Connect your software.
Get your team out of spreadsheets.

Your team is losing hours every week re-typing information across disconnected apps, chasing project updates, and fixing broken formulas. We build custom automations directly inside your existing tools: Google Workspace, your CRM, project boards, and webhooks.

What We Build See How It Works
Capacity & Time Cost Model
Interactive
group Team Size 20 people
5 FTEs 30 60+
schedule Hours in Spreadsheets / Person / Week 4 hrs/wk
1 hr (updates) 8 hrs (1 full day) 15+ hrs
payments Blended Cost / Hour $60 / hr
$35/hr $90/hr $150/hr
Monthly Hours Lost
346 hrs/mo
Estimated Annual Time Cost
$249,120/yr
verified CaulHaus Proof Point: ~590 hrs/mo saved org-wide
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info

About CaulHaus

CaulHaus is an operations and automation studio led by founder Alex Herbstman.

Alex leads every engagement directly to map bottlenecks and architect practical automations, backed by a trusted bench of senior specialists whenever a project calls for specialized tool expertise or extra bandwidth.

Hands-on engineering across ops, CRM routing, and custom internal tools.

10+ Years
Technical Operations Experience
17 Teams
Using Our Automations
~590 Hours/Mo
Estimated Time Saved Monthly*

* Hours-saved figure based on internal estimates from teams using the system.

Our Core Work

Systems We Set Up For You

Making Your Tools Talk to Each Other

Your tools are disconnected, turning routine cross-department handoffs into long Slack threads and out-of-date spreadsheets. We connect your apps directly so project updates, files, and customer records flow automatically as work finishes.

The 5 Everyday Areas We Connect
Area 01

Product & Design Handoffs

Sync feedback, design assets, and feature tickets to developer boards without manual check-ins.

Area 02

Vendors & Partners

Set automated alerts before software contracts auto-renew, and guide partners through intake forms.

Area 03

Lead Routing & Attribution

Deliver new inbound inquiries to the right rep in seconds and log the exact marketing source.

Area 04

Spreadsheets & Team Operations

Stop copying data between Google Sheets every Friday to assemble Monday's status updates.

Area 05

Sales, Invoicing & Billing

Trigger invoices and finance notifications automatically as soon as a deal closes in your CRM.

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How It Works

How We Build Your Automations

Reliable automations require clear planning. Here is how an engagement works from diagnosis to handoff.

01

Audit & Map

We review how information currently moves through your spreadsheets, email, and software, identifying exactly where handoffs break down or require double data entry.

02

Connect & Automate

We build and test custom automations directly inside your existing tools. You get working, documented systems running on your actual production data.

03

Support & Maintain

We provide clear documentation for your team and stay available to troubleshoot API changes or update logic as your company grows.

Interactive Architecture

Live Operations Pipeline Simulator

Watch how records, status events, and notifications flow through custom operational automations in real time.

⚡ Case Study

How an automated capacity planner gave back roughly 590 hours a month, org-wide.

A custom Google Apps Script system that replaced manual spreadsheet status chasing with automated workload planning across 17 teams.

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Common Questions

Frequently Asked Questions

Do we need to buy new software? keyboard_arrow_down
No. The goal is to make your existing tools do the heavy lifting. We build automations inside what you already pay for, such as Google Workspace, your CRM, and project management tools.
What kinds of tasks do you automate? keyboard_arrow_down
Routine operational work: copying data between spreadsheets, assigning new leads to sales reps, sending renewal reminders, syncing customer records across apps, and compiling weekly status summaries.
How long does a project take? keyboard_arrow_down
An initial systems review takes two weeks. A full build (connecting tools, writing scripts, testing edge cases, and training your team) typically takes four to six weeks.
Who actually builds the automations? keyboard_arrow_down
Founder Alex Herbstman leads every project, conducts the initial technical review, and writes the core automations. For niche platforms, complex database migrations, or specialized requirements, Alex pulls directly from a vetted bench of senior specialists. You collaborate directly with technical builders throughout the engagement.